The world of marketing, advertising and public relations has evolved ever since the inception of Social Media. Even businesses are now discovering social media's ability to reach their targeted audience, clients and customers in a quick and impactful way.
The 2nd Annual Social Media Summit is one of the largest technology conferences in the state of Hawaii. The summit provides real-world tips and strategies for companies to stay ahead of current trends and gain the necessary knowledge to boost their businesses. In the end the summit helps companies to beat out the competition and garner a return on investment with proven techniques that work!This year's Social Media Summit brings together nationally renowned speakers with a laundry list of credentials. Together with event host Guy Hagi, the Hawaii Social Media Summit will be an event you don't want to miss.
Event EMCEE
Guy Hagi anchors the weather for Hawaii News Now every weekday. He is
always looking for Guy's Surf Shots to showcase Hawaii's awesome surf
during his weathercasts. He has been with KGMB9 since 2001.
Morning Keynote
Session Title: Social Media Success: How To Build A Large, Loyal, and Profitable Network
Room Number: 313ABC
Time: 10:00 am - 11:00am
Relationship marketing thought leader, Mari Smith, teaches a proven program for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more. Mari will share proven tactics to develop and hone a solid marketing skill set for the digital age.
Mari is renown for teaching practical, easily implementable tips. In this packed session, you'll learn:
*How to become a significant "center of influence" for your customers and prospects.
*The unspoken rules of online etiquette-the common turnoffs that drive customers away.
*How to master social media marketing and get real results, without it becoming all-consuming or a waste of time.
*The common fears that prevent business owners from fully integrating relationship marketing and how to overcome those fears.
Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: and Hour A Day and author of The New Relationship Marketing. Mari travels the world to deliver social media keynotes and lead workshops at top event; she frequently shares the stage with notable leaders and celebrities. Fast Company described Mari as "a veritable enging of personal branding, a relationship marketing whiz, and the Pied Piper of the Online World." With her popular blog at MariSmit.com, and her large, loyal following on Facebook, Twitter and Google Plus, Mari is considered one of the top resources and thought leaders in the world of marketing.
Neenz Faleafine
OceanIT
Session Title: The Art of Building Communities
Room Number: 304AB
Time: 11:20 am - 12:20 pm
Social media is the use of technology to communicate and collaborate with people across the globe to develop an engaged and sustainable community. Oceanit's Community Developer, L.P. "Neenz" Faleafine will provide practical steps for individuals and organizations to build an engaged and sustainable community regardless of the tools.
She has built communities for leading news aggregation site, Alltop.com; McDonald's Restaurants of Hawaii, Servco Toyota, and the Abercrombie for Governor campaign.
Together, she and Noe raise their children, Chelsea and Jayden in Aiea.
Mike Prasad
BITLOVEMEDIA
Session Title: The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business
Room Number: 305AB
Time: 11:20 am - 12:20 pm
What is the secret to implementing social media? How to create passionate self-sustaining engagement (and revenue), Key implementable strategies for all types of businesses, Three case studies for three very different businesses.
Despite refusing to call himself a social media expert, guru or thought leader, Los Angeles-based tech entrepreneur Mike Prasad has continuously innovated in the application of social platforms, digital media, technology, branding and marketing to drive core business growth in multiple markets. Early on, Mike became one of the youngest CTO’s of a publicly traded company and was called a “twentysomething social networking and branding wunderkind” by Los Angeles Times. More recently, he has pioneered landmark work in social media marketing with Kogi BBQ, Twitter, Facebook & Foursquare. Case studies of which are now a part of every digital marketing and social media college course, have been referenced in at least 2 TED Talks & covered by every major newspaper and magazine worldwide. His work has driven critical disruptive progress in at least 2 industries and was credited as a key factor in Twitter becoming mainstream. In addition to being a frequent international speaker, Mike currently advises a number of companies and is innovating niche digital media with GirlGamer.com, Ani.ME & MXLGY under his startup network Bit Love Media.
Session presented by our friends at 
Event Lunch Keynote
Session Title: How Companies Are Outsourcing Their Social Media, Including Google +, and Maintaining Authentic Extensions of Their Brand / Message
Room Number: 313ABC
Time: 12:30 pm - 2:00pm
More and more companies are realizing that in order to make great strides with their business, especially in a short amount of time, they need to outsource some of the principal activities happening inside of their companies. Although many social media purists are against outsourcing a business' social media, when done correctly it can mean the world of difference for your business' marketing success.
In this presentation with Erin Blaskie, owner of a 7-year old virtual assistance and social media support firm, you will learn about the ways that you can outsource your social media, including Google + activities, and still maintain an authentic and inspired message for your company. This presentation won't just focus on the outsourcing aspect - it will provide you with practical advice on ways to also use social media for your company, how to integrate it into your website and more.
Erin Blaskie started her first company at the age of 21. BSETC was launched to support entrepreneurs with their ever-growing businesses. Today, the company supports hundreds of businesses from around the globe with their web and graphic design, their social media endeavors, their Internet marketing and their administration. In her spare time, Erin manages Entrepreneur DIY and The VA Coach, guest co-hosts on the Macgasm podcast and blogs for both Lawyerist and Microsoft’s Business on Main. Over the past few years, Erin has serviced high profile clients, such as Travelocity, Crystal Light, Tassimo and Magnum Ice Cream, has been featured in five published books, received runner-up business woman of the year from Office Arrow and has spoke at both national and International events.
Questions can be sent ahead of time to Erin via Twitter @ErinBlaskie. Erin has been seen on:
Mike Prasad
BITLOVEMEDIA
Session Title: The Secret to Social Media: Perspectives, Strategies and Case Studies that can Change Your Business
Room Number: 303AB
Time: 2:20 pm - 3:10 pm
What is the secret to implementing social media? How to create passionate self-sustaining engagement (and revenue), Key implementable strategies for all types of businesses, Three case studies for three very different businesses.
Despite refusing to call himself a social media expert, guru or thought leader, Los Angeles-based tech entrepreneur Mike Prasad has continuously innovated in the application of social platforms, digital media, technology, branding and marketing to drive core business growth in multiple markets. Early on, Mike became one of the youngest CTO’s of a publicly traded company and was called a “twentysomething social networking and branding wunderkind” by Los Angeles Times. More recently, he has pioneered landmark work in social media marketing with Kogi BBQ, Twitter, Facebook & Foursquare. Case studies of which are now a part of every digital marketing and social media college course, have been referenced in at least 2 TED Talks & covered by every major newspaper and magazine worldwide. His work has driven critical disruptive progress in at least 2 industries and was credited as a key factor in Twitter becoming mainstream. In addition to being a frequent international speaker, Mike currently advises a number of companies and is innovating niche digital media with GirlGamer.com, Ani.ME & MXLGY under his startup network Bit Love Media.
John Heckathorn
Hawaii Pacific University
Session Title: R we ruining the language 1 Tweet @ a time? No.
Room Number: 305AB
Time: 2:20 pm - 3:10 pm
How social media is changing our language, and how some things we know about language can improve your social media performance.
John Heckathorn teaches journalism and new media at Hawaii Pacific University. He's been a blogger (Biting Commentary), web site editor, and edited two magazines (Honolulu Magazine and Hawaii Magazine). He's won numerous awards, both local and national, for writing.
Session presented by our friends at
Yancey Unequivocally
Empowered Presentations
Session Title: Creating Viral Presentations
Room Number: 304AB
Time: 3:25 pm - 4:15 pm
She owns her own company, Empowered Presentations, with a very congruent life purpose. In December 2010, just after launching bsuiness, EP won the World's Best Presentation contest from slideshare.net sponsored by 3M. Empowered Presentations is also the frontpage feature story in Pacific News Bytes Summer 2011, a Local Hawaii Technology Magazine. Her company also serves TedxHonolulu where Yancey is on the Executive Board. Yancey was also nominated for "40 Under 40" and "Best New Business." Her company has also been written about on Forbes.com and InDezine.com. Yancey has spoken at many events and trained on stages with over 1,500 in attendance. She has also been a guest speaker on many WebCast shows all over the world. Yancey is a true leader in her community, serves her church ministries, and is enthusiastic to help people achieve anything and everything they desire!
She received numerous scholarships to help her on her journey. After graduating with a B.S in Management Information Systems, Yancey moved on to get an MBA in Nework Security. Yancey worked as a government contractor in Hawaii for 4 years. After reading many business books, personal development, and investing in herself, she relaized she was not living passionately, nor congruent with her purpose. She was trading time for dollars and quickly noticed that success and achievement would not be reached nor her goals and dreams by age 40, yet alone by age 65.
Laura Kinoshita
Kinoshita Communications, LLC
Session Title: Turning Content into Your Strategic Competitive Advantage
Room Number: 303AB
Time: 4:30 pm - 5:20 pm
You've set up a blog and are ready to take the world by storm. Great! Now it's time to tap into the most urgent needs and deepest desires of ideal customer prospects. Learn how to use authority topics to set content goals, identify gaps and link important events to your editorial calendar. You'll come away with a tool that will keep you focused and on-track. Never wonder about what to write about again! Warning: This session is hands-on!
Laura K. Kinoshita is a senior marketing and public relations strategist with 16 years of experience working in agency, corporate and academic settings. She is the author of the West Hawaii Social Media Marketing Report: How Small Business Owners Use Social Media and publishes the Bizzy Bytes Column for North Hawaii News. At W. M. Keck Observatory she developed one the first astronomy-themed podcasts and now leads efforts to integrate online and offline social media initiatives for Hawaii-based clients. Before coming to Hawaii in 2001, Laura was a managing supervisor at Fleishman-Hillard, an international leader in strategic communications. She blogs at http://laura-kinoshita.com and is on Twitter @lkinoshita.
Session presented by our friends at
Linda Sherman
Session Title: Find and Keep Customers: Power Up Your Marketing Strategy with Social Media
Room Number: 304AB
Time: 4:30 pm - 5:20 pm
The competitive landscape for reaching customers has changed dramatically over the past two years. Has your company done what is needed to continue to find and keep customers? Linda Sherman will show you why social media should be a part of your marketing strategy, and give you specific steps to get started or improve on where you are today. Launching a Facebook Page or Twitter account is not enough. Learn from a pro how to strategically deploy social media to power up your overall marketing, customer service and business plan.
A multi-cultural marketing guru, Linda Sherman comes from a background in traditional marketing as a successful marketing executive and CEO with multinational subsidiaries including Club Med, Coors, and Barilla. She devised and implemented an innovative guerilla marketing plan for ZIMA in Japan that produced a lasting, profitable success. Linda has herself made the transition to incorporating social media marketing and she understands how social media fits into a strategic marketing plan. She is familiar with the hospitality industry that is so crucial to our economy here in Hawaii. Not only does Linda know strategy, marketing and business but she also has hands-on technical skills in building and optimizing WordPress websites that are integrated with social media platforms. Linda has an influential online presence, consults to businesses and teaches social media marketing. Twitter: @LindaSherman @KauaiTalk http://CourageGroup.com
Session presented by our friends at
After the event learn to:
